Raleigh-Durham International Airport - 2040 Master Plan
$210M Task Authorization Approved
Client: RDU Airport Authority
Objective: Secure Airport Board approval and funding
Challenge: The Board had a difficult time understanding why major capital investments were needed and how to measure the return on investment. Our team worked with RDU to create a video that addressed the Board's concerns and presented the plan as a regional economic driver.
Result: The video received swift and unanimous approval from the Airport Board and a $210M task approval to expand the runways that will allow additional international flights to serve RDU.